Does a Brand Really Mean Anything?

Posted on: Fri 26 Aug 2022

Branding is a big part of the commercial world in all areas, including foodstuff, clothing, or even buildings, and can be a shortcut to understand what to expect from a product we are engaging with.

So, how important are brands and are they a real signifier of quality and longevity?

Gerald Matthews from Matthews Architects sits down with Breakfast’s Tom Mann to chat about the role of brands.

Image Richard Cooke via Geograph

Produced by Tom Mann


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