Does a Brand Really Mean Anything?
Posted on: Fri 26 Aug 2022
Branding is a big part of the commercial world in all areas, including foodstuff, clothing, or even buildings, and can be a shortcut to understand what to expect from a product we are engaging with.
So, how important are brands and are they a real signifier of quality and longevity?
Gerald Matthews from Matthews Architects sits down with Breakfast’s Tom Mann to chat about the role of brands.
Produced by Tom Mann