Savvy Shopping of Black Friday Sales

Posted on: Fri 26 Nov 2021

Today marks the beginning of one of the biggest sale periods of the year: Black Friday.

Over the last few years, the phenomenon has taken a firm hold on the retail calendar in Australia.

It can be tempting to give in to the discount signs and promotional emails advertising crazy sales, so how can we be a savvy shopper throughout this period?

Jana Bowden, a consumer psychologist and Associate Professor in the Department of Marketing at Macquarie University, joins Breakfast’s Tom Mann to chat about how to avoid overspending and shop smarter.

Image: Libreshot

Produced by Shannon Pearce


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