Savvy Shopping of Black Friday Sales
Posted on: Fri 26 Nov 2021
Today marks the beginning of one of the biggest sale periods of the year: Black Friday.
Over the last few years, the phenomenon has taken a firm hold on the retail calendar in Australia.
It can be tempting to give in to the discount signs and promotional emails advertising crazy sales, so how can we be a savvy shopper throughout this period?
Jana Bowden, a consumer psychologist and Associate Professor in the Department of Marketing at Macquarie University, joins Breakfast’s Tom Mann to chat about how to avoid overspending and shop smarter.
Produced by Shannon Pearce