BBL turns down betting sponsorship

Posted on: Mon 9 Nov 2020

Sport organisations garner significant revenue through corporate sponsorship—it is one of their key revenue sources. 

But the Big Bash Cricket Leagues recent decision to turn down a lucrative sponsorship deal from a betting agency has marked an important movement in professional sport. 

Our sport correspondent Dr Michelle O’Shea joins Breakfast to discuss the significance of this decision.

Produced by Zoe Kounadis and Tom Mann

Image source:  Aksh Yadav


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